top of page

SCIENCE • WELLNESS • BUSINESS

Beyond Hair.
Beyond the Chair.

Changing Lives.

Empowering hair professionals, advancing hair loss awareness, and connecting an industry committed to making a difference.

Dana Headshots 2024 (101)_edited_edited_edited.jpg

How We Transform Lives

OUR BUSINESS MODEL

Our approach brings together education, advocacy, connection, and professional growth.

Update-11-17-25-.png
Textured Cream Backdrop Portrait.png

TWO WAYS WE MOVE THE MISSION FORWARD

Education and Industry 

Explore the professional learning experiences and the summit that bring our mission to life.

Connection

WHOLISTIC HAIR
ADVOCATE PROGRAM

PROFESSIONAL EDUCATION

Become a Hair Wellness Advocate

Through WHAP, hair professionals gain education, tools and support to better understand hair and scalp wellness and serve clients with confidence.

PIECING HAIR GROWTH
TOGETHER SUMMIT

Hair Cares Summit 2026 from Kimie James (72).jpg

JUNE 12-13, 2027 • RICHMOND, VA

Where Science, Wellness, & Business Connect

Join a growing community of hair professionals, educators, and partners advancing hair loss awareness, education, and collaboration.

Untitled design (33).png
Dana Final Branding Collection (4)_edite

CEO & Director | Certified Trichologist | Business Coach | Author| Speaker| Air Force Veteran

Meet

Dana

Hi, I’m Dana Wilson, and I believe Every Strand Counts.

​

I’m a Certified Trichologist, Hair Growth Coach, Educator, and retired U.S. Air Force veteran turned entrepreneur. My mission is to empower hair professionals to merge science, soul, and strategy—so they can grow sustainable businesses, build confidence, and transform lives through hair.

​

Through Hair Cares Inc., I’ve guided hundreds of women on their microlocks journeys and coached aspiring and established G.R.I.D.-Based Microlocks practitioners toward professional growth, confidence, and business success.

​

Because I believe every strand matters, every journey has purpose, and every professional deserves the opportunity to grow.

Welcome to the G.R.I.D. 

A STRONG FOUNDATION

Dana Headshots 2024 (33).jpg

 Get certification-ready. Gain confidence. Grow your clientele.

A 90-day guided path designed to help grid-based microlocks practitioners strengthen technique, elevate consistency, and become fully certification-ready with clarity, community, and strategy.

​

Explore HeadStart Coaching
Dana Final Branding Collection (64).jpg
Wholistic Hair Advocate Logo-01.png

Go beyond styling — become a hair wellness authority.

Learn to identify and support clients with hair loss using trichology principles, bioscans, bloodwork analysis, and wholistic wellness tools.

​

​

Explore Wholistic Hair Advocate Program
Group Photos (10).jpg
tempImagesIMjFu.jpg

Stay connected, educated, and inspired.

Wholistic Hair Advocates that has chosen to expand their knowledge beyond the chair—providing education, support, and guidance to individuals experiencing hair thinning, hair loss, scalp concerns, and overall hair wellness.

Explore WHAP Inner Circle
Untitled design-63_edited.jpg

Our programs don’t just teach — they transform.

Real Results. Real Progress.

32

CERTIFICATION PRACTIONERS

AND COUNTING

100%

CERTIFICATION SUCCESS RATE

25%

AVG REVENUE GROWTH IN 90 DAYS

Before HeadStart, I was overwhelmed and unsure. Now, I’m confident, certified, and booked!

~ Teryka K., HeadStart Graduate

Tyreka (25).JPG
bottom of page