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SCIENCE • WELLNESS • BUSINESS

Beyond Hair.
Beyond the Chair.

Changing Lives.

Empowering hair professionals, advancing hair loss awareness, and connecting an industry committed to making a difference.

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How We Transform Lives

OUR BUSINESS MODEL

Our approach brings together education, advocacy, connection, and professional growth.

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TWO WAYS WE MOVE THE MISSION FORWARD

Education and Industry 

Explore the professional learning experiences and the summit that bring our mission to life.

Connection

WHOLISTIC HAIR
ADVOCATE PROGRAM

PROFESSIONAL EDUCATION

Become a Hair Wellness Advocate

Through WHAP, hair professionals gain education, tools and support to better understand hair and scalp wellness and serve clients with confidence.

PIECING HAIR GROWTH
TOGETHER SUMMIT

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JUNE 12-13, 2027 • RICHMOND, VA

Where Science, Wellness, & Business Connect

Join a growing community of hair professionals, educators, and partners advancing hair loss awareness, education, and collaboration.

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CEO & Director | Certified Trichologist | Business Coach | Author| Speaker| Air Force Veteran

Meet

Dana

Hi, I’m Dana Wilson, and I believe Every Strand Counts.

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I’m a Certified Trichologist, Sisterlocks™ Consultant, and retired U.S. Air Force veteran turned entrepreneur. My mission is to help hair professionals merge science, soul, and strategy — so they can thrive in business and transform lives through hair.

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Through Hair Cares Inc., I’ve guided hundreds of women into the microlocks lifestyle and coached countless grid-based microlocks practitioners toward certification readiness, confidence, and financial freedom.

Welcome to the G.R.I.D. 

A STRONG FOUNDATION

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 Get certification-ready. Gain confidence. Grow your clientele.

A 90-day guided path designed to help grid-based microlocks practitioners strengthen technique, elevate consistency, and become fully certification-ready with clarity, community, and strategy.

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Explore HeadStart Coaching
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Go beyond styling — become a hair wellness authority.

Learn to identify and support clients with hair loss using trichology principles, bioscans, bloodwork analysis, and wholistic wellness tools.

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Explore Wholistic Hair Advocate Program
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Stay connected, educated, and inspired.

Wholistic Hair Advocates that has chosen to expand their knowledge beyond the chair—providing education, support, and guidance to individuals experiencing hair thinning, hair loss, scalp concerns, and overall hair wellness.

Explore WHAP Inner Circle
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Our programs don’t just teach — they transform.

Real Results. Real Progress.

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CERTIFICATION PRACTIONERS

AND COUNTING

100%

CERTIFICATION SUCCESS RATE

25%

AVG REVENUE GROWTH IN 90 DAYS

Before HeadStart, I was overwhelmed and unsure. Now, I’m confident, certified, and booked!

~ Teryka K., HeadStart Graduate

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