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Transform Your Practice. Elevate Your Purpose. Empower Every Strand.
with Dana Wilson — Sisterlocks™ Educator, Business Coach & Certified Trichologist
The Wholistic Hair Advocate Program (WHAP) is a 6-month professional development and coaching experience for hair care specialists, Sisterlocks™ Consultants, and wellness practitioners ready to expand beyond styling into science, strategy, and soulful service.
This program bridges the gap between traditional cosmetology and trichology—helping you understand, identify, and address hair loss at its root while building a sustainable, wellness-centered business.
Whether you're already certified or still growing in your practice, WHAP equips you to confidently integrate hair loss solutions, client wellness plans, and affiliate-based wellness offerings into your services—so you can become the first line of defense for your clients’ hair and scalp health.
What You’ll Gain Inside WHAP
Advanced Education
Learn from experts in trichology, nutrition, and wellness science through monthly workshops and live sessions. Understand how internal health, lifestyle, and scalp conditions impact hair growth—and how to educate your clients with confidence.
Personalized Business Coaching
Receive one-on-one and group coaching to help you build, brand, and automate your hair-loss service model. You’ll map your client journey, strengthen client retention, and learn how to ethically grow your income through affiliate partnerships with curated wellness products.
Hands-On Skill Development
Gain guided training with professional tools like the Bioscan and Scalp Scope, plus protocols for assessing and recommending wellness solutions that support overall hair and scalp vitality.
Community & Connection
Join a sisterhood of purpose-driven practitioners who believe that every strand counts. The WHAP network provides accountability, mentorship, and resources to help you stay informed and inspired.
Your 6-Month Experience Includes
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Bi-Weekly 1:1 Coaching with Dana Wilson
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Monthly Group Workshops featuring Guest Experts
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Access to a Certified Trichologist for Support
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Blood Chemistry & Mineral Analysis Training
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Step-by-Step Bioscan and Scalp Scope Training
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Marketing Templates and Business Systems Setup
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Tricho Wellness Plan Development for Clients
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CEU-Eligible Learning Hours (where applicable)
​Join the Next WHAP Cohort
The next session begins July 2026
Who WHAP is For
For Practitioners Who Are Ready To:
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Add hair loss and wellness services to their menu
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Boost confidence and client results with science-based knowledge
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Build additional income streams through wellness affiliate partnerships
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Elevate their professionalism and credibility in the industry
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Become recognized as a Wholistic Hair Advocate—not just a stylist
Program Pathways
The next session begins July 2026.
Spots are limited to ensure personalized attention and success for every participant.
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Enrollment Deadline: June 20, 2026
Format: Virtual (Live + On-Demand)
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Join the Interest List to receive more information, upcoming session details, and early access announcements.
Together, we’ll piece hair growth —and purpose—together.
Hi, I’m Dana Wilson, CEO and Director of Hair Cares Inc., and a Certified Trichologist. With over 25 years of experience in the Sisterlocks business, I’ve had the privilege of serving as a Certified Consultant, Brand Ambassador, Trainer, Evaluator, and more. I've supported practitioners as they've grown their in-home, salon-based and mobile businesses.
Real Results.
Real Growth.
Our advocates have reported:
🌿 A boost in confidence and clarity around client care
🌿 Stronger client retention and referrals
🌿 Expanded service menus that include holistic hair wellness
🌿 Renewed passion for their purpose and profession
Every Strand Counts. Every Practitioner Matters.
Join the movement redefining hair care through wholistic wellness and business mastery.
Become the professional your clients didn’t know they needed.