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THE 6-MONTH
WHOLISTIC HAIR
ADVOCATE PROGRAM
Learn to piece the clues together!
ASSESS • CONNECT • PLAN • SUPPORT
A comprehensive six-month professional-development, coaching and implementation experience for hair professionals ready to move beyond foundational hair-loss awareness and develop a wholistic approach to hair and scalp wellness.
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Built upon the 10 Keys to a Wholistic Approach to Hair Growth—the foundation of Hair Cares Inc. hair-growth education.
Next Cohort Begins July 2027
WHY SHOULD YOU CONSIDER THIS?
Your Clients Are Already Looking for Answers.
They're asking questions about thinning, shedding, scalp concerns and hair growth.
They're buying products. They're searching online. They're trying supplements and solutions.
And they're looking for someone they trust to help them make sense of it all.
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You already have something incredibly valuable—the relationship.
You see your clients consistently. You know their hair. You hear their concerns. And sometimes, you're the first person to notice that something has changed.
That's why I often ask hair professionals:
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​Being their first line of defense doesn't mean diagnosing or working outside your scope.
It means becoming a more informed hair professional who knows how to recognize, ask, educate, support and refer.
Why shouldn't you be part of that conversation?
“Why not be your client's first line of defense?”
Don't leave opportunity—
and potential revenue—on the floor.
Your clients are already investing in products, services and solutions. Expanding your knowledge can create appropriate opportunities to deepen your services, recommend professional products and supplements, provide ongoing hair-wellness support and strengthen the client relationships you already have.
Learn more. Serve deeper. Create new opportunities. Know when to refer.
Discover the WHAP Experience
WHAP is more than learning about hair loss. It's about learning to look beyond the hair, consider the whole person and begin connecting the pieces that may influence hair and scalp wellness.
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See what it means to become a Wholistic Hair Advocate.
Every Strand Tells Part of a Story
You may see thinning. Shedding. Breakage. Scalp changes. A widening part. Changes around the hairline.
But what you're seeing may only be one piece of a much larger picture.
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What about nutrition?
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Hydration?
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Stress?
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Medications?
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Supplements?
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Hormones?
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Bloodwork?
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Lifestyle?
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Scalp health?
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Hair-care practices?
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Previous diagnoses?
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What has the client already tried?
And what pieces might be missing?
WHAP teaches you to begin looking at more of the story.
WHAT IS A WHOLISTIC HAIR ADVOCATE?
A Wholistic Hair Advocate is a hair or wellness professional educated through the Hair Cares Inc. WHAP methodology to look beyond the hair and consider interconnected factors that may influence hair and scalp wellness.
OBSERVER • EDUCATOR • ADVOCATE • CONNECTOR
You learn to gather more comprehensive information, make appropriate non-diagnostic observations, educate clients, connect pieces of their hair-wellness story, develop individualized wellness-support strategies within your professional scope, monitor progress and recognize when collaboration or referral is needed.
Sometimes the better question isn't “What product should I use?”
“What pieces are we missing?”
The 10 Keys to a Wholistic Approach to Hair Growth
ONE FOUNDATION. DIFFERENT LEVELS OF LEARNING.
The 10 Keys are the foundation of Hair Cares Inc.'s hair-growth courses, workshops and professional-development programs.
They help us broaden the conversation beyond a single product, symptom or scalp concern and begin considering the many internal and external pieces that may influence the environment in which hair grows. Every Key unlocks a deeper understanding of hair wellness.
Click each key to watch its educational video and discover how it contributes to a Wholistic Approach to Hair Growth.
Circulation
Stimulation
Exfoliation
Elimination
Nutrition
Hydration
Supplementation
Oxygenation
Meditation
& Relaxation
Detoxification
The foundation remains the same. What changes is how deeply you learn to apply it.
See the Foundation in Action
The 10 Keys to a Wholistic Approach to Hair Growth provide the foundation for how we begin looking beyond the hair and considering the whole person.
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Watch how the 10 Keys expand the hair-growth conversation.
FROM HAIR PROFESSIONAL TO WHOLISTIC HAIR ADVOCATE
ASSESS
Gather a more comprehensive picture through intake, client history, scalp observation, global photography, professional wellness tools and other appropriate information.
PLAN
Develop individualized Wholistic Hair Wellness Plans incorporating appropriate education, scalp and home-care support, wellness strategies, products, services and referrals within professional scope.
CONNECT
Begin recognizing relationships among the information gathered rather than considering each piece in isolation.
SUPPORT
Educate, document progress, follow up, reassess, make appropriate adjustments and collaborate or refer when additional professional support is needed.
ASSESS → CONNECT → PLAN → SUPPORT
WHAT WILL YOU DEVELOP?
LEARN. DO. LEARN. DO.
WHAP Isn't About Collecting Information.
LEARN
SOMETHING
APPLY IT
COME
BACK
DISCUSS IT
REFINE IT
DO IT
AGAIN
Through education, case discussions, coaching, office hours, expert educators and practical application, WHAP gives you support while you begin incorporating what you're learning into your professional practice.
Live biweekly education
Expert guest educators
Office hours and coaching
Case discussions
YOUR WHAP Experience
Practical application and assignments
Professional-tool education
Community collaboration
Business implementation support
Continued professional development
You aren't expected to know everything on Day One. That's why WHAP is a six-month journey—not a one-day experience.
YOUR
6-MONTH WHAP EXPERIENCE Includes
10 Keys Applied & Integrated
Hair Loss & Alopecia Education
Advanced Dermascope & Scalp Observation
Comprehensive Hair Wellness Consultation
BioScan Education & Integration
Bloodwork Awareness
Individualized Wholistic Hair Wellness Plans
Case Application & Follow-Up
Product & Protocol Integration
Professional Product & Supplement Access
Product & Supplement Distributor Opportunities
Business & Service Implementation
Live Coaching & Office Hours
Expert Guest Education
This is where the pieces begin to come together.
WHAP goes beyond foundational awareness. Over six months, participants learn, apply, practice, discuss and refine how they deliver hair-wellness support within their professional scope.
ASSESS • CONNECT • PLAN • SUPPORT
Program Pathways
SEE THE Full PATHWAY
THE 10 KEYS
Our Foundation
AWARENESS WORKSHOP
Discover
WHAP ONE-DAY INTENSIVE
Observe • Ask •
Support • Refer
6-MONTH WHAP
Assess • Connect •
Plan • Support
CONTINUED PROFESSIONAL DEVELOPMENT
Apply • Refine • Grow
Learn. Grow. And Become More Visible.
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Eligible WHAP graduates may have the opportunity to be featured in the Hair Cares Inc. Called to Care Directory, helping prospective clients and referring professionals locate Wholistic Hair Advocates offering in-person and/or virtual services.
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Every Strand Counts. And Every Client Deserves to Know Where to Turn.
Wholistic Doesn't Mean Working Outside Your Scope.
WHAP teaches professionals to gather information, make appropriate non-diagnostic observations, educate, support, document, develop appropriate wellness strategies and recognize when collaboration or referral is needed.
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WHAP does not replace medical diagnosis, medical treatment or care from an appropriately licensed healthcare professional. Responsible referral is part of the WHAP methodology.
